The 12 Secrets That Will Transform Your Dental Practice in 2024!
In today’s digital world, standing out and attracting new patients to your dental clinic is like a race. But it’s not just about any patients; you want the ones who need your services the most. It’s a bit tricky!
Being good at digital marketing for dentists means having a smart plan, putting in time, and some effort. Most dental practices are pretty busy, so finding time for marketing can be tough.
And guess what? The digital marketing game is changing fast this year. TikTok is a big deal now, Local Service Ads made just for dentists are launching, and artificial intelligence is sneaking into marketing. So, how do you keep up?
The team member responsible for dental marketing should possess a solid understanding of online strategies and the ability to integrate them seamlessly. By following these 12 steps, we guarantee that your dental practice will thrive with a consistent influx of patients throughout 2024.
01. Optimise Your Website
- Give it a fresh look with updated photos and content.
- Ensure seamless loading on mobile devices.
- Incorporate clear call-to-action buttons, like "Make an Appointment."
- Optimise loading speed for both mobiles and desktops; you can check it using the Google Speed Check tool.
Pro Tip: A user-friendly website increases the likelihood of converting visitors into patients.
02. Install Effective Tracking and Analytics
Analytics is the unsung hero of marketing. Properly install Google and Facebook tracking pixels to understand visitor behaviour. Utilise UTM (Urchin Tracking Module) codes for ads to track conversions. This data-driven approach will refine your marketing strategy over time.
Here is how to setup UTM code
Use this free google tool to build this your UTM code.
| Landing Page URL | Web address where users arrive from a campaign link. |
| Campaign ID | Unique identifier for tracking and organizing marketing efforts. |
| Campaign Source | Origin of the campaign, like a platform or website. |
| Campaign Medium | Marketing channel or type (e.g., email, social, CPC). |
| Campaign Name | Descriptive label for the specific marketing initiative. |
| Campaign Term | Keywords or terms associated with the marketing campaign. |
| Campaign Ad Content | Specific content or variant used in advertising materials. |
Pro Tip: Marketing without analytics is like navigating a dark room without a flashlight.
03. Local Awareness Facebook Ads
When promoting your dental practice, targeting a specific audience is crucial. You probably don’t want your ads reaching people far beyond a 20km radius; showing your ad to someone in Pakenham when your practice is in Richmond won’t be beneficial.
Utilise Local Awareness ads to effectively connect with your local audience. The new map card feature allows you to share pertinent details about your dental business, such as the address, distance, operating hours, and a “Get Directions” link. Enhance your Call-to-Action with a call button, providing an effortless way for potential patients to schedule appointments.
Here is a screenshot of how to do it in your Facebook Business Manager tool
- Targeting: 20km radius from the dental clinic location, focusing on the local community.
- Ad Content: Highlight local presence, services, and special offers.
- Budget: Start with a daily budget of AUD 20-50.
Here are some Facebook Ad examples.
Example
” Your Trusted Local Dentist! Quality Dental Care in Melbourne. Book your appointment today and enjoy exclusive discounts for our neighbours! “
04. Click-to-Call Ads
Step 1: Use correct ad objective which is available “ direct call option”
Go to your Facebook Business Manager and click “Create new campaign”. it’ll ask you to choose a campaign objective. Select “Leads” and on the next screen select “Calls” as the conversion location
Step 2: Choose where you want to generate leads
Step 3: Add your phone number
or
Step 1: Select Google call only ads
Step 2: Make Ads Without Final URL
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05. Facebook Engagement Ads
Increased Visibility
Engagement on your ads signals to Facebook that your content is relevant and interesting. As a result, Facebook is more likely to show your ads to a wider audience, potentially reaching more potential patients.
Community Building
Engagement ads allow you to build a community around your dental practice. By sharing informative posts, patient testimonials, or behind-the-scenes content, you can create a sense of connection and trust with your audience.
Patient Education
Use engagement ads to share valuable information about oral health, dental care tips, and success stories. Educating your audience not only positions your clinic as an authority but also encourages ongoing engagement.
Social Proof
Positive engagement, such as likes and positive comments, serves as social proof. When potential patients see that others have had positive experiences with your clinic, they are more likely to trust and choose your services.
Call-to-Action
While the primary goal is engagement, you can still include a call-to-action in your engagement ads. Encourage users to visit your website, schedule an appointment, or contact your clinic for inquiries.
Cost-Effective
Engagement ads can be cost-effective compared to some other types of Facebook ads. Since you're not necessarily pushing for immediate conversions, the cost per engagement can be lower.
06. Target Emergency Keywords
For a dental clinic targeting emergency or urgent cases, relevant keywords might include:
- Emergency dentist
- Urgent dental care
- Same-day dentistry
- Dental emergency
- Immediate dental treatment
- Emergency tooth extraction
- Urgent dental appointment
- Toothache relief
- Emergency root canal
- Dental trauma
07. Google Ads Income Targeting
Navigate over to the settings tab and select “Advanced Location.” It will bring up this menu:
08. Remarketing Ads for Recall
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09. Google Maps Ads for Visibility
Boost your clinic’s visibility with ads on Google Maps. When users search for a dentist, your ad can provide directions and a call to action. Optimise your Google Business Profile for a comprehensive online presence.
Step 01 : Choose Local store visit objective
Step 2: Then select your google my business profile to promote on map
10. Google Business Reviews for Trust
Usually, when someone has a bad experience, they are more likely to complain. But when they have a good experience, they might not leave a review unless you ask them to and make it easy for them. If you get a few bad reviews, don’t stress about them too much. Just respond politely. Instead, focus on getting more positive reviews. Good reviews will boost your dental clinic’s reputation. Google likes businesses with good reviews, and it can also help with other marketing efforts.
11. Regular Social Media Posting
Types of Social Media Posts for Dental Clinics:
Health Tips
Share tips on maintaining good oral health, preventing common issues, and promoting overall well-being.
Behind-the-scenes
Introduce your team, showcase your clinic's environment, and provide a glimpse of day-to-day activities to make your clinic more relatable.
Patient Testimonials
Feature positive feedback from satisfied patients. This builds trust and reassures potential patients about the quality of your services.
Promotions and Specials
Highlight any promotions, discounts, or special events at your clinic to attract both new and existing patients.
Interactive Content
Run polls, quizzes, or contests to engage your audience. This boosts interaction and helps in reaching a wider audience.
Procedure Explanations
Educate your audience about different dental procedures, what to expect, and their benefits.
Seasonal Content
Tie your posts to seasons or holidays. For example, share tips for maintaining oral health during Halloween or how to keep a bright smile during the holiday season.
Remember, consistency is key. Regular, varied, and engaging posts will help keep your clinic top of mind and foster a positive online presence. Even graphic posts can make a significant impact on your online presence
12. Email Marketing for Direct Communication
Regular email marketing campaigns are a valuable tool for dental clinics to engage with their audience and foster a sense of connection. Moreover, these campaigns provide an ideal platform to encourage satisfied patients to leave positive Google reviews. By strategically placing a call-to-action in emails, clinics can actively request patients to share their experiences online. This proactive approach not only helps in building a strong online reputation but also enhances the clinic’s credibility, making it more appealing to potential patients. Positive reviews contribute to a positive cycle of patient engagement, satisfaction, and increased visibility, creating a significant impact on the clinic’s overall success.
Sample EDM for Google Reviews
https://preview.mailerlite.io/preview/
199865/emails/109037202259838073
Pro Tip: Personalised emails create a connection and keep your clinic top of mind.
Incorporate these strategies for your dental practice and experience a significant increase in the number of patients.
If you’re curious, we’ve got something special for you. Ask for a complimentary sample report to evaluate your online presence and marketing efforts. Just fill out the form below, and we’ll reach out to you soon.
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